The operation is intended to be decentralised, agile, collegial, convivial and inexpensive in its organisation to make the event as efficient and attractive as possible. All the brands will be spread across easily accessible locations within defined area of downtown Geneva. A central reception desk will provide orientation and guidance for retailers and media to optimise in the smoothest possible way their appointments with the founding brands throughout the four-day event.
In the same spirit, an extremely user-friendly digital support platform – called www.gva-watch-days.com– will enable retailers and media to register, book their appointments with the different brands and reserve their hotel rooms at prices negotiated by the Steering Committee with the support of State Councillor Pierre Maudet. Online from the end of May onwards, the site will indicate the different exhibition venues for each of the brands on the map of downtown Geneva.
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