Grand Hôtel Kempinski Geneva to be rebranded to Fairmont


“The Grand Hotel Geneva is another asset to the Fairmont brand and we are very proud to expand our existing portfolio of luxury hotels in French-speaking Switzerland,” said Duncan O’Rourke, COO Central Europe at Accor. “Like the owner, we believe it’s a place of a special character – and Fairmont is also home to an incomparable portfolio of luxury hotels that are firmly rooted in their surroundings.

It also marks another important milestone for our development, which focuses on expanding the Accor network in the luxury and premium segment to key and resort destinations. ” Renovation and energy-efficient transformation Located in the Swiss metropolis of Geneva, the hotel is located in one of the most liveable cities in the world and boasts a location on Lake Geneva and views of Mont Blanc.

It currently has 412 rooms including 33 suites and 14 apartments; Three restaurants and a spa and fitness center complete the offer. The start of the renovation work is scheduled for early 2021. A special focus for the renovation, for which the well-known architect Jean Nouvel has already been commissioned, lies on the façade, with the aim of perfectly integrating them into their surroundings, the design of public areas and an energy-efficient design.

This focus on sustainable hotel operations is also in line with the philosophy of the brand. For three decades, Fairmont has pioneered sustainability through the Fairmont Sustainability Partnership program

Kempinski’s new CEO Martin R. Smura already expected the loss of some houses. “We are planning a controlled exit for about six hotels, where there is no chance to turn them today,” he said in an interview in early October with an ahgz interview. This includes the Emirates Palace in Abu Dhabi. “Our core business is that we offer management services to hotel owners for a fee. As much as we love the Emirates Palace, a contract renewal would make little sense under the given business conditions. We have been doing it very well for 15 years. Now, the owners have re-tendered the contract and there are offers with high financial advance payments.

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